Everything all came
in a blur, and while everyone has been quite busy taking their Intagram iPhone
photos left and right, Facebook has already made a big move by buying this
application vendor. But why purchase this seemingly simply photo app? Simple, millions
of users of the leading social networking site wants faster mobility. And it doesn’t
seem to have enough of what its members need from its current apps. They are
painstakingly slow.
Hence, the $1
billion buyout of Instagram – which actually started as Burbn, a mobile sharing
application and written in HTML-5. At first, it has so many rough spots, as Burbn
wants to cover everything – every
feature that people might possibly want to become mobile. This is
seemingly one of its mistakes; which is being undecided on which niche to
target. However, Burbn actually said that possessing too many features early on
was a part of its strategy. This way, it can learn from user the most popular
features – ones that they really like best.
With Burbn’s
application of photo-sharing, it was clear that this was the feature that users
wanted the most. And so Instagram app came to be.
Facebook saw the
potential with the kind of success that this photo app vendor is treading.
Imagine it was able to garner 1 million users, and 2 million more users a few
months after. That is certainly a fast feat compared to the two most popular
sites these days, Twitter and Facebook. Finally, its popularity led it to
become the top application at Apple. Hence, Instagram iPhone photos have become
a common for those who are eager to share their pictures.
Now, Facebook owns
it and is now on its way to improving its mobility. At the same time, the social networking giant
stated that it will still give Instagram the freedom when it comes to managing
its millions of members in their use of the apps, which is mainly taking
Instagram photos and posting them on different web sites.
However, there is a
strong sentiment about a subtantial number of users – that they have become
avid users of this photo-sharing application precisely because it shuns away
from anything that resembles Facebook. We will then just have to wait and see
if this Instagram app acquisition has
done well exclusively for the vendor, or if the premier social networking site
of almost 400 million users will benefit from such a move as well.
Image credit: ThePitcher (William Pitcher)
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