Everything all came in a blur, and while everyone has been quite busy taking their Intagram iPhone photos left and right, Facebook has already made a big move by buying this application vendor. But why purchase this seemingly simply photo app? Simple, millions of users of the leading social networking site wants faster mobility. And it doesn’t seem to have enough of what its members need from its current apps. They are painstakingly slow.
Hence, the $1 billion buyout of Instagram – which actually started as Burbn, a mobile sharing application and written in HTML-5. At first, it has so many rough spots, as Burbn wants to cover everything – every feature that people might possibly want to become mobile. This is seemingly one of its mistakes; which is being undecided on which niche to target. However, Burbn actually said that possessing too many features early on was a part of its strategy. This way, it can learn from user the most popular features – ones that they really like best.
With Burbn’s application of photo-sharing, it was clear that this was the feature that users wanted the most. And so Instagram app came to be.
Facebook saw the potential with the kind of success that this photo app vendor is treading. Imagine it was able to garner 1 million users, and 2 million more users a few months after. That is certainly a fast feat compared to the two most popular sites these days, Twitter and Facebook. Finally, its popularity led it to become the top application at Apple. Hence, Instagram iPhone photos have become a common for those who are eager to share their pictures.
Now, Facebook owns it and is now on its way to improving its mobility. At the same time, the social networking giant stated that it will still give Instagram the freedom when it comes to managing its millions of members in their use of the apps, which is mainly taking Instagram photos and posting them on different web sites.
However, there is a strong sentiment about a subtantial number of users – that they have become avid users of this photo-sharing application precisely because it shuns away from anything that resembles Facebook. We will then just have to wait and see if this Instagram app acquisition has done well exclusively for the vendor, or if the premier social networking site of almost 400 million users will benefit from such a move as well.
Image credit: ThePitcher (William Pitcher)